Trade Show Marketing

Trade Show Marketing Makes the Difference

Many exhibitors falsely believe that if they simply build it, visitors will come. And that’s just not true. Today’s tradeshows, exhibitions, and events require more than just basic design and installation; they require a strategic trade show marketing plan along with flawless implementation. From pre-show marketing to post-show measurement, Excalibur delivers the difference.

Excalibur Exhibits can create a trade show marketing plan for your business that not only promotes your company’s product or services, but that also generates interest and attracts the attention of qualified prospects.

Maximize Your Results with Trade Show Marketing

The time you spend at a tradeshow can be your most valuable tool for face-to-face interaction with clients and prospects. In addition to promoting your business or services you can also:

• Increase brand awareness and recognition
• Launch new products or services
• Gain powerful, all-important face time to build lasting relationships
• Gather competitive information
• Generate mailing and contact lists of qualified leads
• Field inquiries and feedback
• Offer promotional items

At Excalibur Exhibits, we can help you develop a trade show marketing plan that will incorporate your brand into a visually stunning tradeshow exhibit, attract visitors and convert them into customers, and offer maximum overall impact at your event.

How We Implement Trade Show Marketing

When it comes to trade show marketing, it all begins with you. Our professional team of account executives, account managers and designers will sit down with you in order to review the basics of your trade show marketing plan, which include:

• Identifying the purpose and goals of your participation
• Determining what setup/configuration would be most beneficial (i.e. trade show exhibits, custom exhibits, portable displays, trade show rentals, or portable exhibits)
• Sourcing and recommending  promotional items and other incentives to extend your brand
• Providing tips and training for your booth staff to help make them more effective in the fast-paced environment of the tradeshow floor
• Providing methods of calculating ROO / ROI so that you will be able to measure your results from participating in an event
• Assisting in setting measurable and achievable goals andmaking sure you meet them
• Creating a strategic method of following-up on leads and retaining their business
• Reviewing – post show– what marketing initiatives were successful and ways to make them better in the future

Enlist the Best

Why waste time and money on lackluster results when you can get the return on objectives and investment your business desires by working with us? Make your next event a success; enlist our professional trade show marketing services. We promise to deliver a process-driven trade show marketing plan that will yield measurable results.

Contact Excalibur Exhibits today and allow us to begin work on your next trade show marketing event!

Featured Article:

Excalibur Exhibits Can Meet All Your Trade Show Marketing Needs

[Posted on Aug 29]

Planning for trade show marketing takes a bit of work. While you want to be sure that you take the time to perfect your marketing message, you also need to put a bit of consideration into your exhibit. It is very likely that you will have some stiff competition at your trade show event. This means that there will be other vendors there vying for the attention of your target audience. In order to make your marketing efforts pay off, you have to provide your audience with an exhibit that will literally knock their socks off. The problem with most trade show vendors is they use the same boring exhibits show after show. Visitors grow tired of seeing these exhibits and begin to pass these vendors by without even noticing.

In order to keep this from happening to your booth, you need an exhibit that will capture their attention. Excalibur Exhibits creates custom exhibits that do just that. When we design your custom trade show exhibit, we will ensure that it is unique and interesting. We talk with you about your goals before we begin. This gives us an idea of what you want to accomplish and we build your exhibit around your specific brand which gives it more uniqueness.

Many marketers simply do not take the time to consider the impact that their exhibit design has on their marketing success. Excalibur Exhibits knows how important your exhibit design is and we can build your exhibit to match your brand. This gives your audience a unique and interesting display that will have them lined up waiting to hear your message. We offer a number of exhibit options to fit every need. For those who are working with tight budgets or who have never attempted trade show marketing, we offer custom rentals that will work perfectly with your brand and protect your budget.

Preparing for a trade show event does take time and consideration. You need a design company that will help you to be successful. Excalibur Exhibits can help you by offering custom exhibits with a number of options as well as other marketing services. We can help you to successfully introduce your brand to the world through modular displays, rental exhibits and a number of others. Feel free to read more about our exhibit types by browsing the remainder of our website or contact us today at Excalibur Exhibits.

Read More Articles Below:

Trade Show Marketing Services from Excalibur Exhibits Can Help You Meet Your Marketing Goals

Increase Your Chances of Trade Show Marketing Success with Custom Booth Designs from Excalibur Exhibits

The Benefits of Trade Show Marketing Services from Excalibur Exhibits

Excalibur Exhibits Can Help You Make Your Trade Show Marketing Efforts More Successful

Excalibur Exhibits Offers Trade Show Marketing that Gets Results

Planning for Successful Trade Show Marketing