Trade Show Marketing

Trade Show Marketing Makes the Difference

Many exhibitors falsely believe that if they simply build it, visitors will come. And that’s just not true. Today’s tradeshows, exhibitions, and events require more than just basic design and installation; they require a strategic trade show marketing plan along with flawless implementation. From pre-show marketing to post-show measurement, Excalibur delivers the difference.

Excalibur Exhibits can create a trade show marketing plan for your business that not only promotes your company’s product or services, but that also generates interest and attracts the attention of qualified prospects.

Maximize Your Results with Trade Show Marketing

The time you spend at a tradeshow can be your most valuable tool for face-to-face interaction with clients and prospects. In addition to promoting your business or services you can also:

• Increase brand awareness and recognition
• Launch new products or services
• Gain powerful, all-important face time to build lasting relationships
• Gather competitive information
• Generate mailing and contact lists of qualified leads
• Field inquiries and feedback
• Offer promotional items

At Excalibur Exhibits, we can help you develop a trade show marketing plan that will incorporate your brand into a visually stunning tradeshow exhibit, attract visitors and convert them into customers, and offer maximum overall impact at your event.

How We Implement Trade Show Marketing

When it comes to trade show marketing, it all begins with you. Our professional team of account executives, account managers and designers will sit down with you in order to review the basics of your trade show marketing plan, which include:

• Identifying the purpose and goals of your participation
• Determining what setup/configuration would be most beneficial (i.e. trade show exhibits, custom exhibits, portable displays, trade show rentals, or portable exhibits)
• Sourcing and recommending  promotional items and other incentives to extend your brand
• Providing tips and training for your booth staff to help make them more effective in the fast-paced environment of the tradeshow floor
• Providing methods of calculating ROO / ROI so that you will be able to measure your results from participating in an event
• Assisting in setting measurable and achievable goals andmaking sure you meet them
• Creating a strategic method of following-up on leads and retaining their business
• Reviewing – post show– what marketing initiatives were successful and ways to make them better in the future

Enlist the Best

Why waste time and money on lackluster results when you can get the return on objectives and investment your business desires by working with us? Make your next event a success; enlist our professional trade show marketing services. We promise to deliver a process-driven trade show marketing plan that will yield measurable results.

Contact Excalibur Exhibits today and allow us to begin work on your next trade show marketing event!

Planning for Successful Trade Show Marketing

[Posted on June 28]

Planning for successful trade show marketing involves many steps. One of the first things that you will need to do is to set very clear goals for your upcoming trade show. Be clear on what you expect to accomplish with your participation. While you can certainly have more than one goal in mind, be sure that you are clear on what your overall achievement should be. Whether you want to sell off a particular amount of products or make your brand more well-known, there are certain steps to take to ensure your overall success. Your trade show booth design will have an important impact on your overall goals.

Of course, you will need to set your budget and choose the best possible location for your display. You should be able to learn everything you need to know about your space before the trade show. Make sure that you choose a space that offers enough room for your display. If you are choosing to use custom exhibits, make sure that you know the exact space required for your exhibit and choose a space that offers plenty of room to set up and allow people to move freely around your display. Pay attention to the physical aspects of your space like the lighting and whether the area offers low or high traffic flow.

The most important aspect in creating a successful trade show exhibit is keeping your target audience in mind. Choosing your trade show booth design based on the wants and needs of your audience will ensure that you get enough prospects to make your event successful. Keep in mind that there are different audiences attending these shows. Retail customers will look for different aspects than wholesale buyers. Each audience has different needs. You should be certain to plan your exhibit around the needs of your specific audience to ensure the best turnout at your display.

The booth design itself is a major determining factor in your trade show success. Choose your trade show display wisely. Excalibur Exhibits offers a wide variety of custom exhibits as well as modular, rental and other displays and marketing services to ensure that your upcoming trade show participation is successful. We can design your exhibit to match the specific needs and interests of your target audience. For more information about the variety of trade show exhibits that we offer, visit us today at Excalibur Exhibits.