Companies that attend trade shows and regular conferences know how important it is to set up booths that will attract attention and help promote brand awareness. An attractive booth with the right signage will make any business more visible and become an effective advertising tool. When it’s time to invest in custom booths, consider flexible and attractive modular displays.
Large booths look great at the trade show, but storing them upon returning home is challenging. They may not break down enough to fit in a small space, and that means businesses are wasting valuable storage space on the booth. Modular displays are portable and made to fold into a neat, compact size. They are easy to store and take up less space both in the office and when the team is traveling.
Small or Large Displays
The booth requirements change from one venue to the next. One location may have plenty of space so businesses can spread out and set up larger booths, and another will have limited space so people have to bring smaller setups. In the past, this meant investing in multiple booths of different sizes. With modular units, however, businesses can make one investment and be prepared to set up booths of all different sizes. They can enjoy large setups, or take only small systems that will easily fit in a lobby or tiny area.
Modular show displays allow companies to create several different designs out of one system. The trade show teams can have more fun setting up the displays, and they can put their creativity to work when they have modular units at their disposal. The booths can be customized to suit the region or clientele, and that makes modular units more cost-effective. The modular additions can be customized to perfectly suit a company’s needs and ensure that they are able to attract the right audience with clever booth designs and features.
Adding to the Investment at a Later Time
While standard booths may look fantastic, they are difficult to customize later. Modular units look amazing, and they are easily customized as the needs of a company change. Managers can add more units to make them larger, or they can choose customized panels that allow companies to highlight new products or showcase their latest awards and accolades.
Easy to Use
When teams arrive at a conference, they don’t want to spend all their time setting up a tedious booth. Modular displays are specially designed for ease of use. They assemble quickly, so company representatives can spend more time fine-tuning the display and less time struggling with the booth. It allows employees to start a trade show off on the right foot. When it’s time to break everything down, the simple modular systems are easy to disassemble, so team members can get leave the exhibition center in a more timely manner.
Trade show booths are an important part of a company’s advertising budget, and they can be more cost-effective with modular panels. Flexible, versatile and easy to use, modular panels require minimal storage space and add a great deal of character to any booth. They allow representatives to get a little more creative, and they help team member start any conference on a positive note. Customized to meet the company’s needs today, they can be altered to meet the changing needs of a company in the future.
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.