Blog

Knowledge

Blog home | 2013 |

What to Look for When Comparing Custom Exhibits

What to Look for When Comparing Custom Exhibits

0 Flares 0 Flares ×

Selecting among the many custom exhibits available to your organization can be one of the hardest decisions among a variety of considerations with any trade show exhibit. It’s a long-term investment in your company, after all! Let’s look at some individual considerations when choosing a custom exhibit that will best represent your organization.

There and Back Again

What kind of shows do you currently see your organization attending, both now and in the future? Are they local, regional, national or international? How are you going to get your custom exhibits to and from the show? Other considerations to keep in mind include the health of those setting up the displays: is it the marketing manager who spends all her time in the office and has a bad back, or the buff project manager who spends most of his time helping a construction crew? Or will you hire out the setup, teardown and shipping to another company?

Other considerations to keep in mind are lighting and the environment you’re setting up in. An outdoor event needs little in the way of lighting, but a dark conference hall may need a little more help.

Necessary or Optional?

There are many more options available in custom exhibits than there were even just ten years ago, with multimedia presentations, smartphone apps, ultra-portable credit card readers and other technological wonders that help bring prospective clients, partners and employees in. Banners, side walls, custom-printed tablecloths – all these items come into play when representing your organization to the public.

But how much is too much? If your exhibit begins to distract from itself, or it becomes too much of a marathon for your people to assemble it on the other end, it may be time to pare down the options. The current mindset of simplicity means that too much can drive prospects away just as easily as too little can. Your company logo, marketing message and some artwork, combined with literature, samples and multimedia presentations can be intertwined to create a simple but powerful message.

Full Service Treatment

Of course, some sellers of custom exhibits have services available for show to show handling of your custom exhibit, including storage, shipping, setup, supervision and tear down of exhibits, even for international shows, making it a much easier task for you to prepare for what you do best – representing your organization. What about the big event you’re in charge of? Trade show and project management options are among many offered by some exhibit sellers.

If you still are not ready to decide on a single exhibit package, you may want to look at custom rental exhibits. This option lets you try out a variety of configurations and options before investing in the perfect custom exhibits for your organization.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

Related Posts

Excalibur Exhibits Recognized As A “Top Business For 2015”

HOUSTON (April 22, 2015) – Excalibur Exhibits, a Houston-based full service tradeshow and event marketing firm, is proud to be named among DiversityBusiness.com’s “Top Businesses for 2015″ recipients. This is Excalibur Exhibits’ third time on the list. Excalibur Exhibits earned the 23rd spot on the “Top 50 Women Owned Businesses in Texas” and ranked 250 […]

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

Excalibur Exhibits Shows Nexans the Value of a Custom Rental Trade Show Booth

Think it’s necessary to have a massive budget to make an impact at your next trade show exhibit? Think again. While there’s certainly more design freedom that comes with a large budget, there are plenty of ways to get creative with a modest budget and still create an attention-grabbing exhibit.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

10 Tips for Choosing the Best Exhibit Spot on the Trade Show Floor

All booth spaces are not created equal. The location of your trade show exhibit booth plays a large role in how much foot traffic you will receive, which in turn affects your ROI. So, when selecting exhibit space, consider these 10 tips for choosing the best spot.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

You Might Also Like

Excalibur Exhibits Shows Nexans the Value of a Custom Rental Trade Show Booth

Think it’s necessary to have a massive budget to make an impact at your next trade show exhibit? Think again. While there’s certainly more design freedom that comes with a large budget, there are plenty of ways to get creative with a modest budget and still create an attention-grabbing exhibit.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

CONTINUE READING

Excalibur Exhibits’ booth featured in EXHIBITOR magazine!

EXHIBITOR magazine’s recent article “Small Giants” features Excalibur Exhibits’ trade show booth designed for IHS Inc. for the Rio Oil & Gas Expo and Conference.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

CONTINUE READING

What Trade Show Attendees Really Want

How many times have you walked the trade show floor and wished you could get inside the minds of exhibit attendees to find out what they were thinking? I wonder about it all of the time. Well, thanks to the Center for Exhibition Industry Research (CEIR), we don’t have to wonder any longer.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

CONTINUE READING

Excalibur Exhibits Recognized As A “Top Business For 2015”

HOUSTON (April 22, 2015) – Excalibur Exhibits, a Houston-based full service tradeshow and event marketing firm, is proud to be named among DiversityBusiness.com’s “Top Businesses for 2015″ recipients. This is Excalibur Exhibits’ third time on the list. Excalibur Exhibits earned the 23rd spot on the “Top 50 Women Owned Businesses in Texas” and ranked 250 […]

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

CONTINUE READING

10 Tips for Choosing the Right Trade Show to Attend

There are several factors to consider when trying to figure out which trade show to attend. Here are 10 tips to get you started.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

CONTINUE READING

Excalibur Exhibits Brings Home DUGGIE Exhibitor Award

Excalibur Exhibits received the DUGGIE Award presented by Hart Energy in recognition of Excalibur’s growth and professionalism in the trade exhibitions associated with the company’s successful DUG conference series.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

CONTINUE READING
0 Flares Twitter 0 Facebook 0 Google+ 0 Pin It Share 0 LinkedIn 0 0 Flares ×