Selecting among the many custom exhibits available to your organization can be one of the hardest decisions among a variety of considerations with any trade show exhibit. It’s a long-term investment in your company, after all! Let’s look at some individual considerations when choosing a custom exhibit that will best represent your organization.
There and Back Again
What kind of shows do you currently see your organization attending, both now and in the future? Are they local, regional, national or international? How are you going to get your custom exhibits to and from the show? Other considerations to keep in mind include the health of those setting up the displays: is it the marketing manager who spends all her time in the office and has a bad back, or the buff project manager who spends most of his time helping a construction crew? Or will you hire out the setup, teardown and shipping to another company?
Other considerations to keep in mind are lighting and the environment you’re setting up in. An outdoor event needs little in the way of lighting, but a dark conference hall may need a little more help.
Necessary or Optional?
There are many more options available in custom exhibits than there were even just ten years ago, with multimedia presentations, smartphone apps, ultra-portable credit card readers and other technological wonders that help bring prospective clients, partners and employees in. Banners, side walls, custom-printed tablecloths – all these items come into play when representing your organization to the public.
But how much is too much? If your exhibit begins to distract from itself, or it becomes too much of a marathon for your people to assemble it on the other end, it may be time to pare down the options. The current mindset of simplicity means that too much can drive prospects away just as easily as too little can. Your company logo, marketing message and some artwork, combined with literature, samples and multimedia presentations can be intertwined to create a simple but powerful message.
Full Service Treatment
Of course, some sellers of custom exhibits have services available for show to show handling of your custom exhibit, including storage, shipping, setup, supervision and tear down of exhibits, even for international shows, making it a much easier task for you to prepare for what you do best – representing your organization. What about the big event you’re in charge of? Trade show and project management options are among many offered by some exhibit sellers.
If you still are not ready to decide on a single exhibit package, you may want to look at custom rental exhibits. This option lets you try out a variety of configurations and options before investing in the perfect custom exhibits for your organization.
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.