Written by: Peggy Swords
If you are in the process of planning your company’s trade show event, it is time to decide what type of display you are going to invest in to promote your brand and attract visitors. As you may know from experience, you have dozens upon dozens of different trade show booths and displays to compete with, many of these planned by businesses that can be considered your direct competitors. Modular displays are a unique option that can help you set your company apart from the rest.
What Are Modular Displays?
Modular displays are far from boring. These eye-catching displays are made of high-quality and lightweight materials that are easy to move from one location to another and easy to store when they are not in use. What makes modular displays so unique is that they can easily be customized. There are several different components that come in a variety of different shapes, sizes, and styles that can be used with one another for a creative, high-tech, and professional final look. You can customize the display to fit within your booth space, to utilize the space effectively and also to persuade guests at the show to visit your booth. These versatile displays are truly something to be considered for your next marketing event.
How Can Modular Displays Be Used?
Modular displays can be used for a variety of different purposes. If you have a retail store, you can design a modular display that can be used to promote an ongoing sale or a new product. If you run an office, you can promote services that provide to the community and persuade the community to come into your office with the displays. While there are several different purposes, one of the most popular uses for modular displays has to do with trade show events. A number of small and large companies who participate at trade show events will use these unique and lightweight displays to promote their brand, to increase brand recognition, and also to pull guests into their exhibit.
Why Are Modular Trade Show Displays Important?
You might be wondering why you should invest in a modular display when you can simply buy more affordable displays and print your brand on your marketing materials. It is important to understand the benefits these displays have to offer. Here are few of the many benefits that you should keep in mind:
• Portability: Modular displays are extremely portable. They can be assembled and disassembled easily without any tools. They can also be broken down and stored without requiring a lot of space.
• The displays are very stylish and make your booth look more high-tech.
• The displays can easily be customized and adapted to meet your needs.
• Modular displays will attract a larger audience.
Now, it is time to decide what type of display is best for your exhibit. If your focus is attracting a crowd and making your brand stand out, you should consider customizing a modular display that will get the job done. Compare all of the different components that can be used and combined with one another and you will find a solution that will work for your event.
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.