There are many ways that trade show rentals can assist you. The most notable is being noticed by those who are in attendance at the trade show. The whole reason you got the booth was to increase your visibility and enhance sales. If people don’t know you’re there, you’re wasting your time and your money.
One of the biggest mistakes that companies make when they do their first trade show is they show up with a card table or a 6’ table and some very basic signs. This is not going to help you. Most people will pass right by you because they assume you have nothing exciting to offer.
With trade show rentals, you can rent the exhibit you need to get noticed. It’s a small investment when you look at how many people you could potentially connect with. You can also look into exhibit design where customizations are made. This gives you the opportunity to have a design that is intended for your audience.
Making the most of a trade show is important. If you’re going to attend, you might as well go big. This means focusing not only on trade show rentals but what’s going to take place at your booth. Are you going to distribute materials? Provide a demonstration? Give out pens and notepads and other things?
Attending a trade show is a great way to get your name out there. The people attending the trade show are interested in the product or service you have to offer, even if they don’t know it yet. If you can attract people over to the booth, you have a greater chance of showing them what you have to offer and why they need it.
You need to concentrate on signage. Signage will tell people who you are, what you do, and why they should remember your name. Customized signage should be in place for the trade show so you can be sure you are seen. Graphics, logos, and bullet points should be used. You don’t want to rely on a banner with your name on it. You need signage coming from all angles of the trade show rentals so you can beckon people over from throughout the trade show location.
The trade show is likely going to cost you money to attend. You may have spent a few hundred dollars on the booth. This is all going to be for nothing unless you step it up a notch. You will likely encounter competitors at the trade show. In order to effectively compete, you need a booth that’s better than theirs – otherwise people aren’t going to give you the time of day.
The good news is that trade show rentals will help you get noticed. From there, you can determine what will take place at your booth.
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.