How to Measure Trade Show KPIs

When it comes to exhibiting in a trade show, (for example, like the upcoming Offshore Technology Conference (OTC) in Houston, coming up May 4-7) the first (and perhaps the hardest) sell is getting the green light from your management to spend a portion of the marketing budget on a trade show. But, when your request is backed up by tangible data, it becomes much easier to justify the expense.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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A Corporate Event is Not Just a Party

I love a good trade show party. Not just attending them, but the planning them too. Brainstorming a theme, exhibit design, choosing decor, scouting locations, food and wine taste testing – I love it all. Even for experienced marketers like me, it’s easy to get caught up in the planning process and forget the most important detail of all: WHY am I hosting this event in the first place?

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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20 Tips for How to Use Twitter at a Trade Show

With more than 230 million users, Twitter has become a popular news broadcast service. It’s a natural fit for tradeshows as it is instant, mobile, creates conversation and allows for direct engagement between brand and attendee.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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Turn Technical Booth Staff into Sales Superstars

When it comes to trade shows, staffing your exhibit with all engineers is never going to be your first response. However, when it comes to B2B exhibiting, there’s a need for both sales and technical skill sets. So how do you turn your technical booth staffers into sales superstars? Here are 10 tips designed to help them bring their A-game.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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The ABC’s of Attendees’ Moods

Tradeshows are busy, fast-paced and often chaotic events. While there are lots of aspects you can control, your attendees’ moods aren’t one of them. You can, however, learn to recognize some common dispositions and how to most effectively approach them.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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How to Disengage a Tire Kicker

About a minute or two into a conversation with a trade show booth visitor, it’s usually pretty obvious whether or not this person has any interest in your company’s products or services. Once you realize your spending your time with a “tire kicker”, how do you effectively and politely closing the conversation, so you can move on to prospects who are likely to result in real business?

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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