4 Ways to Target Quality Crowds

Quality over quantity. It’s a simple enough concept. Yet when it comes to drawing crowds at a tradeshow, one of the most common mistakes exhibiting rookies can make is only focusing on drawing the largest possible crowd. Quantity alone won’t drive sales. The place can be packed with people, yet if they have absolutely no […]

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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Trade Show Booth Design Blindness

We’ve all seen it. Televisions commercials, magazine ads and even exhibits that are trying to sell you something, yet you have no idea what that something is. Sometimes marketers get so caught up in a flashy design and an emotionally compelling story that they lose sight of why they are exhibiting in the first place.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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Tradeshow Booth Staff Etiquette 101

Booth design, marketing and promotional items are just a few important pieces for a successful tradeshow. But one of the most important aspects (and perhaps the most memorable) is your staff and their etiquette – or lack thereof. Here are some reminders to review with your staff before hitting the tradeshow floor.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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Conversation Starters that Work

Whether you’re working your company’s trade show for the first time or a seasoned professional, starting a conversation with a booth visitor can be difficult. But when that visitor is a potential prospect, it’s important to make a connection. The good news: it can be easy with these three simple tips.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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Top 10 Tradeshow Giveaway Mistakes

Promotional giveaways are a staple at tradeshows. Like modern day carnival barkers, booth staffers use promo items as a means to entice attendees out of the aisle and into their booths.

Why does everyone use them? Simply put, when executed strategically, they work.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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8 Smartphone Tips for Exhibit Managers

Smartphones are ubiquitous. In fact, 91 percent of U.S. adults have a mobile phone. From waking us up in the morning to managing our schedule and even self-diagnosing a dreadful disease from a slight cough (thanks WebMD!), smartphones are our constant companions in everyday life. They can also be one of your best tools at a trade show.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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5 Ways to Give Exhibit Designers Constructive Feedback

Creative work is subjective, but going multiple rounds back and forth with exhibit designers can be costly. Use these five simple tips to provide more clear and constructive feedback to your design team, saving time and budget.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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Excalibur Exhibits Makes INC. 5000 List for Sixth Year

Excalibur Exhibits, a Houston-based full service tradeshow and event marketing firm, is delighted to announce that is has been named to Inc. Magazine’s 2014 Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. This is Excalibur Exhibits sixth time on the list, coming in this year at No. 3,730. While the company’s growth […]

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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Six Costly Tradeshow Shipping Mistakes and How to Avoid Them

Chances are, by the time your tradeshow starts, you have already overcome several hurdles to make it happen. This includes getting everything where it needs to be, on time and intact. While shipping will always have its challenges, it doesn’t have to break the bank. Here are six costly shipping mistakes and what you can do to avoid them.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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