Top 10 Tradeshow Giveaway Mistakes

Promotional giveaways are a staple at tradeshows. Like modern day carnival barkers, booth staffers use promo items as a means to entice attendees out of the aisle and into their booths.

Why does everyone use them? Simply put, when executed strategically, they work.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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8 Smartphone Tips for Exhibit Managers

Smartphones are ubiquitous. In fact, 91 percent of U.S. adults have a mobile phone. From waking us up in the morning to managing our schedule and even self-diagnosing a dreadful disease from a slight cough (thanks WebMD!), smartphones are our constant companions in everyday life. They can also be one of your best tools at a trade show.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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