Turn Technical Booth Staff into Sales Superstars

When it comes to trade shows, staffing your exhibit with all engineers is never going to be your first response. However, when it comes to B2B exhibiting, there’s a need for both sales and technical skill sets. So how do you turn your technical booth staffers into sales superstars? Here are 10 tips designed to help them bring their A-game.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.