When it comes to exhibiting in a trade show, (for example, like the upcoming Offshore Technology Conference (OTC) in Houston, coming up May 4-7) the first (and perhaps the hardest) sell is getting the green light from your management to spend a portion of the marketing budget on a trade show. But, when your request is backed up by tangible data, it becomes much easier to justify the expense.
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.