Trade Show Booth Design Blindness

We’ve all seen it. Televisions commercials, magazine ads and even exhibits that are trying to sell you something, yet you have no idea what that something is. Sometimes marketers get so caught up in a flashy design and an emotionally compelling story that they lose sight of why they are exhibiting in the first place.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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Timeline For Building A New Exhibit

While the timeline for designing and building a new exhibit can vary
greatly (and we’ve been known to work miracles in short time frames)
planning ahead is critical when preparing for any event. Here’s our recommended timeline to building a new trade show exhibit to help you out.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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The Dos and Don’ts of Tradeshow Design

When it comes to tradeshow exhibit design, the biggest and most expensive booths are not always the most memorable ones. The difference is often in how well the exhibit is designed, how it maximizes space and how effectively it conveys a message.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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Excalibur Exhibits Recognized As One Of The Largest Houston-Area Women-Owned Businesses

Excalibur Exhibits, a Houston-based full service tradeshow and event marketing firm, has earned a spot on the Houston Business Journal’s list of the Largest Houston-Area Women-Owned Businesses in 2014.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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Tradeshow Booth Staff Etiquette 101

Booth design, marketing and promotional items are just a few important pieces for a successful tradeshow. But one of the most important aspects (and perhaps the most memorable) is your staff and their etiquette – or lack thereof. Here are some reminders to review with your staff before hitting the tradeshow floor.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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Excalibur Exhibits Named One Of Houston’s “101 Best And Brightest Companies To Work For” for Second Consecutive Year

Excalibur Exhibits, a Houston-based full service tradeshow and event marketing firm, is excited to announce that it has been named as one of Houston’s Best and Brightest Companies to Work For in 2014. This is the second year in the row Excalibur has received this honor from the National Association for Business Resources (NABR).

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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Conversation Starters that Work

Whether you’re working your company’s trade show for the first time or a seasoned professional, starting a conversation with a booth visitor can be difficult. But when that visitor is a potential prospect, it’s important to make a connection. The good news: it can be easy with these three simple tips.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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8 Smartphone Tips for Exhibit Managers

Smartphones are ubiquitous. In fact, 91 percent of U.S. adults have a mobile phone. From waking us up in the morning to managing our schedule and even self-diagnosing a dreadful disease from a slight cough (thanks WebMD!), smartphones are our constant companions in everyday life. They can also be one of your best tools at a trade show.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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What is a Creative Brief and Why Do I Need One?

Putting together a tradeshow exhibit without a creative brief is kind of like grocery shopping without a list. While it certainly can be done, you could end up being all over the place and will most likely spend much more money than you intended. If this is the first you have heard of a creative brief, you’re not alone. So let’s start from the beginning.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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