8 Smartphone Tips for Exhibit Managers

Smartphones are ubiquitous. In fact, 91 percent of U.S. adults have a mobile phone. From waking us up in the morning to managing our schedule and even self-diagnosing a dreadful disease from a slight cough (thanks WebMD!), smartphones are our constant companions in everyday life. They can also be one of your best tools at a trade show.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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What is a Creative Brief and Why Do I Need One?

Putting together a tradeshow exhibit without a creative brief is kind of like grocery shopping without a list. While it certainly can be done, you could end up being all over the place and will most likely spend much more money than you intended. If this is the first you have heard of a creative brief, you’re not alone. So let’s start from the beginning.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

CONTINUE READING