Trade shows provide excellent opportunities for marketing businesses. They are great venues for showcasing products and reaching out to prospective customers or business partners. If you plan on participating in a trade show, it is important not only to be prepared with your products and marketing materials. It is also necessary to attract visitors to your booth by using a unique and creative trade show booth design that attracts attention.
The following are some pointers on designing trade show booths that attract visitors and possible customers:
Use Proper Lighting
Lighting is one of the most important factors that need to be considered since trade shows are typically held inside covered premises. It is important to make sure that the lighting used makes everything on display look lively and vibrant. Most individuals prefer brighter lighting in social places and functions, when the room or venue is loud and lively. Good lighting for a trade show booth design preferably needs to be bright and attractive. Don’t hesitate to use colored bulbs or LEDs but avoid using too many colors and effects. Lighting should facilitate comfort, but should not be blindingly bright.
Adopt a Theme or Motif
Don’t be one of the many booths in a trade show that make use of traditional and almost unnoticeable booth designs. Use a concept or theme to create impact and attract more visitors. For example, if your business involves power saving devices for homes, you can feature a house setup divided into two sections with respective power consumption gauges: one section uses the devices you sell while the other does not. The power gauges will then show the amount of power each section consumes?demonstrating the benefits of using the products you are selling.
Try to avoid looking too cluttered by using ideas that are overly visual. One example of this is using optical illusions in your posters and pamphlets. This method may distract from your overall message by overwhelming your audience with sensory graphics. Also, try to avoid making your booth too crowded. There should be enough space to accommodate guests and to properly highlight the items you want visitors to notice.
Use Quality Booth Materials
The desks, furniture, handouts, tarpaulins, and other elements of your trade show booth must be made of quality materials. They don’t have to be expensive, just well made. Your handouts and giveaways should also exemplify quality. You are trying to reach prospective customers and business partners in a trade show and the last thing you want them to see is an item that was compiled with little care or effort.
While setting up your booth, consider creating an arrangement that inspires visitors see virtually everything you have prepared. This is similar to how products are supposed to be arranged in grocery store aisles in order to encourage purchases. Based on a University at Buffalo School of Management research, aisle placements can influence product sales. You can do the same by having a compelling trade show booth design and layout.
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.