Maybe you’re just starting down the path of exhibit design, or maybe you’re a seasoned veteran who has figured out what doesn’t work, but still isn’t quite sure what does. Either way, these tips will help you create custom exhibits that work!
What’s hot and what’s not in today’s exhibit hall? Organizations such as the Exhibit Designers & Producers Association make it their mission to keep up with the latest and greatest in exhibit design, so why reinvent the wheel?
Above and beyond what’s popular, exhibit design has to take into account what works. Does your plan have sufficient storage space? Is it reasonable to run that much multimedia, lighting or other power-hungry applications on an extension cord? Is your booth safe in terms of lighting, traction and obstructions? All these items need to be taken into account when planning your exhibit.
Beyond logistics, consider how your booth will impact other booths around it. Do you have a loud multimedia presentation that will drown out your neighbors, a lot of bright lights, overhanging areas or a tippy banner that impinges your neighbor’s display? A little heavy testing and thought at this point will make for good neighbors down the road.
Create a Unified Theme
Have you seen a display that has so many different design elements that you don’t know where to look? Not a good example of exhibit design. You want to create a theme, using colors, styles and motifs to tie together your entire exhibit, because you only have about three seconds to catch the attention of attendees and draw them into your booth.
Graphics can be a large part of creating this theme. Though some businesses can create a collage of related images, most marketers find it best to use a single large image as part of the message. You can also use signs or graphics at a height to catch attendee’s attention and guide them to your booth.
Keep the Flow
Traffic patterns are vital in your exhibit design. Having a regular flow to your booth makes it easier for people to get your message. Leaving it open allows people to visit the part of the exhibit they want without standing in line and leaving if they don’t think it’s worth the wait.
What’s the purpose of your exhibit at that particular show? If it’s to get the message out to as many as possible, keeping things moving will help that goal. If you’re trying to land a few more big clients, have a few chairs available to make their visit more pleasant.
If you still can’t decide what to set up, talk to some professionals in the exhibit sales industry – they would love to help you find what works for you.
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.