Companies spend thousands of dollars per trade show to showcase presence and drive products and services, but often this expense does not get the desired return on investment. As competition from many different types of businesses at trade shows strive for the attention of the customer, a striking trade show booth design is essential in order to make a lasting impression on attendees.
Most brands have signature colors, but these are not the only colors essential for a striking trade show booth design. Not only should customers be able to easily recognize the brand, but customers must be drawn to the exhibit by the attractiveness of the design. A striking color scheme is one of the most effective ways to draw visitors to your booth.
The colors that are implemented will depend on the product or service offered as well as the already existing colors of the company’s logo or branding. When incorporated into a trade show booth, the color scheme should be eye-catching, but not overwhelming. A bold, simple colorful statement may be the difference between blending into the confusing hustle of the trade show environment and the striking booth design that is needed now to cut through the competition.
The latest trend in business culture is getting away from wordy explanations and into the simple philosophy that a picture is worth a thousand words. Sometimes a picture can be painted by a simple and powerful photograph or original, sensational piece of art that will convey a message simply and effectively. Rather than bombarding visitors with graphics and other images, it may be wise to implement a few strategically placed and relevant images. Sometimes the most simple of exhibits are the most powerful.
The staff appearance at a trade show booth should also be incorporated into the overall design of the booth. The clothing, presentation, knowledge, and manners of the staff at a trade show booth affect the booth appearance and show design as much as the hardware involved in booth design.
One of the most effective ways to draw visitors to your table is by incorporating multi-media into the design of your trade show booth. This will not only offer your company the ability to showcase valuable areas of the business that may not have been able to travel to the trade show, but it will let your audience know that your company is up-to-date with technological advances. It also shows that your company is able to invest wisely in modern tools and devices that will help advance its goals. Multi-media tools include, but are not limited to, flat screen monitors, iPads and iPods, and slideshows.
Gaining the attention of trade show attendees no longer consists of large, over-the-top spectacles that outshine the design of the booth. Modern techniques are subtle, yet attention getting. Trade show booth design should attract visitors by using alluring design methods and multi-media in order to highlight the company’s branding and accomplishments.
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.