In the world of sales and advertising there is a method known as elevator pitch in which you must condense your entire product and idea down to one stunning 30 seconds. Trade shows function on the same concept. You only have a few minutes to stun people with your concept. In order to do this, it is critical to present yourself in full effect. Such a unique first impression requires creating an entire atmosphere that engages with a variety of types of exhibits. Modular displays that feature vivid and dynamic presentations have the ability to do this without fail.
Capture your Audience with Integrated Multi-Media
Modular displays are able to accurately capture a vision and a future concept through interconnecting forms of technology that engage the viewer. Rather than struggle to get your concept across to people, a modular exhibit will let your idea speak for itself. Modular displays let you communicate in ways that are visual, tactile, and persuasive. In addition to offering all of these advantages, they allow you to reconfigure your presentation in different setting and venues. Having this ability keeps the ideas fresh and presentations dynamic and up-to-date.
Easy Transport and Efficient and Creative Set-Ups
Exhibits that function based on modular construction are easy to assemble and transport from one destination to the next. They reduce the cost of getting products and concepts into the public eye while actually taking it on the road as well. The light-weight building blocks that can be altered and rearranged create the opportunity for unending designs in the world of compelling presentations. The resulting exhibits are durable and can be ordered with custom motifs in mind that strengthen the concepts that are being presented. The ability to freshen the information and style of your pitch without investing in completely new equipment at each event saves a considerable amount of money for any advertising budget.
Create a New and Unique Message
Because modular exhibits can be tailored so well to get across a specific brand and a branding message, they offer an ideal advantage over other competitors who may be vying for the same market. In today’s fast-paced world, the ability to adapt quickly in order to meet the customer’s and manufacturer’s needs is of the highest importance. Companies that specialize in creating and executing these type of dynamic displays have the experience, the knowledge, and the resources required to walk virtually anyone through the process of translating their concepts into a presentation that makes it larger than life. At trade shows this can make or break a company or product. Having this kind of advantage on your side proves to be an investment that is too good to go without.
Every successful modular exhibit takes each project into account individually. Needs are analyzed, finished products are refined, and the company or individual has the final say in the finished exhibit. Even the intangible ideas that may be key to getting a certain dimension of a product across can be brought to life with ease when a modular display is correctly executed. Additionally, the personality, future potential, and power of suggestion can also be seamlessly incorporated with ease. Translating your idea into a presentation that surpasses mere words themselves is as simple as making your mobile message modular.
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.