The Beauty of Modern Trade Show Rentals
Trade show booths are a testament to a company’s ability to exhibit their unique brand in a way that stands out and gets attention. For many companies renting a booth would be more advantageous than actually owning the display. Not only is a company owned show booth more costly, but it also comes with its own set of hassles to deal with. Trade show rentals can relieve companies of this burden. However, many businesses wonder if a rental can go toe-to-toe with a booth that is fully owned. The answer to that question is a resoundingly enthusiastic, yes. Modern trade show rentals are a completely viable option for most exhibitors.
Top trade show rentals offer levels of customization that are unparalleled when it comes to design. The days of “one size fits all” rentals are gone. For companies that must have an innovative booth in order to keep pace with the competition, it is now possible to order a rental booth with full customization.
Today any company can have a booth created that perfectly reflects their business image. No one, except the client, will know that a booth has been rented. There are several layers of customization available as well.
One of the latest innovations in trade booth rentals is the fabric display system. These systems utilize tension fabric that attaches easily to lightweight flexible frames. It provides the highest quality of modular display portability. It also can be designed into numerous configurations.
Amazing Exhibit Design
Perhaps your company marketing team has come up with a particular design that they wish to see implemented. This design is original and would be a great way to gain your company more attention. Innovative rental companies now provide in-house rental exhibit design that rivals the best out there.
Your rental company can also work with whatever existing graphics you have and turn them into a stunning presentation. The rental company should be willing to consult with you about your specific requirements and then deliver what was promised.
Modern rental booths can include a monitor that plays video message loops featuring your company and products. LED lighting can set a specific mood, if necessary. Let the rental company know what specific social media you need to have as well. The right technology tools are important in order to get your message out quickly to attendees.
One of the biggest advantages of renting a booth is that it can save your staff lots of time. Instead of staff having to arrive early to participate in booth set up, they can spend that time finalizing their sales pitch. The rental company can hire outside labor to take care of all of the labor. All the staff has to do is show up and take their places within the display.
More emphasis is being placed on lighter and more flexible show booth materials that create pizzazz without a lot of waste. Everything from walls, display counters, frames to flooring are becoming greener. These changes are beneficial to any vendor looking to cut unnecessary costs. Businesses are saving green by going green.
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.