There are numerous trade shows and conferences that professionals from a wide range of industries can attend each year. While attending conferences is a great way to make new industry connections and learn more about what the competition is up to, hosting an exhibit booth may be more beneficial for many businesses. An exhibit booth can help business owners make their mark at these events with considerable results. However, in order for a booth to be successful, the exhibit must break out of the mold. Custom rental exhibits may be the ideal solution.
Customized Design Solutions
Depending on the size of the trade show or conference, there may be dozens, hundreds or more booths and exhibits that attendees may visit. All of the exhibitors at the event are vying for personal attention from the attendees. In order to gain the attention of attendees, exhibitors must find a way to get noticed in a unique yet relevant way. Custom rental exhibits are an exhibit that is unique and different from other exhibits at the event. More than that, it is an exhibit that is personalized in such a way so that it appeals to the target audience and draws them in.
Innovative, Eye-Catching Features
The most successful custom rental exhibits are those that have eye-catching features that set them apart from the numerous other exhibits at the event. They may have an innovative design, creative light and sound feature or other elements. Many exhibits make use of creative designs with lights and sounds, but the best exhibits are those that truly break out from the ordinary and have features that bring an element of wonder or intrigue to them. These are designs with features that others have not seen before, and they cause passersby to pause and take a second look at the exhibit. After all, in order to get attendees to stop at the booth and explore it further, they must first pause and be interested in what it offers.
The Benefits of Rentals
There are different ways to create a custom exhibit for a trade show or conference. The fact is that the best exhibits are often custom-made by a team of skilled designers. However, these exhibits can be expensive. Many businesses are taking advantage of more affordable services available through an exhibit rental. In addition, it is important to note that many industry professional will attend multiple events over the course of the year. If a business wants to make the most out of each event, it may be necessary to use a different exhibit or a modified exhibit for these events. With a custom rental, businesses are not locked into one design. They may be able to use the same template or design, but the design team may make modifications as needed. Furthermore, there is no need to store the exhibit in between events because it can be returned.
Attending industry events is almost a necessity regardless of the industry. Whether a business is in pharmaceuticals, information technology or another field, these events provide businesses with a great way to network, to learn about the competition and to get noticed by the hundreds or thousands of attendees in attendance. Exhibit designs can take some time to create, so there is no better time than now to get started preparing for the next event.
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.