A custom trade show exhibit is the best thing you can do if you want to attract attention at your next trade show. There are a lot of statistics that support the use of custom exhibits for increased sales. These events usually have many vendors and if this is one of the best ways to stand out from the crowd. There are a few things you should think about to get the results you want.
Have it Made Professionally
Unless your company specializes in making exhibits, then you will want to leave this to the professionals. Having your custom trade show exhibit made professionally is the best way to ensure that it looks perfect. This will also help to free up more time that you can focus on other aspects of preparing for the trade show. Just remember to choose the right company.
Integrate Technology Into the Exhibit
Another thing that you should think about if you want to get the best results is to have technology worked in. While this may seem like an added expense, it can actually boost sales. An iPad display can be a great way to help bring in more customers. With this, people will be able to see what you have to offer, your pitch and even order without having you walk them through it. This is helpful at trade shows where there are massive numbers and you have a large group you cannot connect with at once.
Use Wifi to Your Advantage
While having a custom trade show exhibit is a great start, offering wifi at your booth can help to attract added business. The devices for this are relatively inexpensive, especially considering the revenue they can generate. If you will be using an iPad display that will need internet connection, then this is something you will already need to invest in. Along with this, it is a good idea to also include at least one power strip at your space so that people can not only get online, but charge their devices. This will help to attract people to your booth where you can show them what you offer.
Take Advantage of Social Media
Your custom trade show exhibit can help to spread your social media information. Encourage people to like your pages and then send out updates throughout the trade show offering specials or giving advice. This can be a great way to increase sales and help build your social networking pages at the same time.
There are many things to think about with your trade show exhibit, such as whether to choose custom rental exhibits. The good news is that there are many options out there for you to choose from. You just need to decide what is right for your needs.
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.