Business is about exhibiting quality and professionalism. Having a poorly crafted portable exhibit can lead to the end of most businesses at a trade show. There have been several advances in the field by designers when it comes to the overall appearance of portable exhibits. In decades past, portable exhibits were found to be clunky and inefficient. This has changed as businesses have become serious about quality control and winning over clients. Many clients will look at the set-up and discern the level of quality offered by the business in front of them. The following will focus on how portable exhibits are improving in modern day business and why it is important to invest in a good display.
At trade shows, having a conveniently sized portable exhibit is critical. The portability of an exhibit can save a company precious time setting up that can be used to attract executives and other managerial personnel to their booth. The focus on the term ‘portable’ has become more specific these days. In years past, the term did not have much power because the exhibits were not truly ‘portable’. This has changed as time has moved on and the current versions are improving in design. The overall results at a trade show tend to increase with potable exhibits that look elegant and fit the themes associated with the business. An investment in a quality, portable exhibit will ensure much needed attention at trade shows and quick and easy set-up that will ensure maximum time for marketing.
The size of an exhibit is of the utmost importance regarding portability. Many businesses are given a specific amount of space and are confined to these limitations. It is best to remain within the limitations as large, bulky exhibits can lead to messiness, disorganization, and, oftentimes, trade show officials will dismiss the exhibit altogether. Investing in a smaller design will not only make the exhibit neat, but it will assist in its overall portability.
Adding multi-media to an exhibit may inhibit its overall portability if not done correctly. However, there are new innovations that can keep exhibits mobile as well as innovative. The use of projectors is a modern approach to exhibit design. Projectors not only free space in the exhibit, but they allow for added mobility as many fairly lightweight and easy to set up to speakers and other multi-media devices.
Portable flat screen televisions also have the added benefit of portability. These television screens are often lightweight, accompanied by integrated stands which make them easy to relocate, and will still display high resolution videos and images. Investing in laptops and tablets is also a great way to showcase your business in a 21st century, portable model.
Quality of Material
Look for portable exhibits that are made of lightweight, but durable materials. Be sure that the majority of the exhibit can collapse and be carried with ease. Aluminum exhibits are not only lightweight and highly portable, but are affordable as well.
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.