Trade shows help companies improve brand recognition and reach out to their targeted audience. It provides them with valuable face time in a cost-effective environment, and it can help companies move to the next level. However, the trade shows can also be a massive disappointment if customers don’t stop at the booth. Avoid feeling like a trade show was just wasted time by investing in custom exhibit design.
Plain is Often Ignored
Customers at trade shows are looking for something eye-catching and sharp. Plain items are something they shop for when they absolutely need to, but what they’re looking for is the color, flash and style. This is true in most industries, and trade shows are no exception. The booth cannot blend into the background because no one will stop to look at it. It needs to have features that draw the customer’s eyes and encourages people to stop and take a look. This can be accomplished through custom exhibit design.
Ordinary is Often Forgotten
Anybody can toss a cloth over a table and put a few items on it. This is the same setup that’s been done for decades, and it’s forgotten within seconds. Vendors heading to trade shows now understand that they need to use extraordinary setups that will be remembered. The set-ups can consist of banners, large signs, flashing boards or interactive displays. The main goal is to get customers to the table, but businesses them need memorable features that will help them stand out in the customer’s mind later.
Repeat Designs Can be Neglected
Some companies find a booth setup that seems to work, and they use the same one at every trade show. The problem is that there will be repeat visitors to different trade shows. When they start realizing that they’ve seen a table before, they will not stop. Even worse, they might discourage others from stopping because it’s perceived that the company has nothing new. It’s important to keep things new and fresh by changing the booth setup and features between shows. This is easier to do when businesses invest in customizable booths that can be reconfigured or rent different booths.
More Features, Less Seating
People will view your table as more approachable if the team managing it is standing up. Rather than leaving space for people to sit and relax, maintain a higher energy level by investing in more features and interactive displays. This encourages the team to stay on their feet and continue actively reaching out to customers during the trade show.
Professional Design Services Help
Trade shows can be lucrative and help businesses advance, but they can also be a drain on resources and time. Avoid facing this problem by investing in professional design services. They can help create booths that are functional and versatile. They can also provide the trade show teams with valuable advice on pulling in traffic, maintaining positive energy levels and having a successful trade show.
There is more to attending a trade show than setting up a table and putting out a few giveaways or items for sale. Trade shows are about generating interest and making a memorable, positive impression. Businesses that have struggled in the past should strongly consider investing in professional design services and custom equipment to ensure that they have successful shows in the future.
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.