Trade shows can be a huge investment of time, energy, and money. Fortunately, with the investment of these resources comes the potential for great rewards in terms of sales, contacts made, and exposure of your company to media and other opportunities. Compounding these benefits is the fact that in recent years the number of trade shows across the country has exploded into not only a wider number of fields, but the number within those fields. Bottom line: Trade shows are booming. For all of these reasons and more, business owners and managers owe it to themselves to use Portable Exhibits that are eye-catching for both their attractiveness as well as their ability to help carry out the idea of the firm’s sales message. Without carrying out this purpose, a presence at a trade show is wasted effort.
The Importance of the Exhibit
There are perhaps few tools that help support a company at a trade show better than Portable Exhibits, both for where it is located on the trade show floor as well as the make up of the display itself. Not every company can have a prime location, or even afford to have much area on the floor, but especially with exhibits that are modular, anyone can have an attractive and eye-catching display, and as a result, the other factors can, at least in part, be overcome.
Regardless of the size, design, or location of a company’s exhibit, the entire focus should be on getting attention. This is the reason why firms not only jockey to get the first picks of the trade show floor, but they spend considerable time, expense, and research designing an exhibit that will assist them not only in getting the attention of attendees, but attract them to their location and hold them once they are there.
Even after the client or potential client is at the exhibit location, the company mission is only partially complete. Unless the exhibit enhances a staff’s ability to make a sale, it has failed in its job. Not one inch of the exhibit’s floor space should be wasted in the effort to give sales personnel the facilities they need to sign the customer. This might mean demonstration space or just a place to talk. Regardless, accommodations for the purpose should be allowed in the exhibit.
The Flexibility Offered by a Portable Exhibit
The flexibility offered by a portable exhibit is especially good for this purpose. Also, to include modularity in this mix, there can be little that will top the capabilities that you will have to establish a presence at virtually any trade show. A portable exhibit is easier than standard exhibits to move to and from the destination, not to mention assembling once they are at a location.
Planning is the key to having an attention-getting exhibit that is efficient and effective at promoting a company’s presence at a given trade show. Getting to this point is a combination of factors such as experience, talent, and money. Fortunately, when all of this is effectively combined, it will result in an attractive booth that will get attention and serve your purposes for many years to come.
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.