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What Makes Exhibit Design the Difference Maker in a Trade Show?

What Makes Exhibit Design the Difference Maker in a Trade Show?

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Exhibit design can be the difference between standing out at the next trade show and not being noticed. For companies who want to be recognized, exhibit design is critical and must be done by companies with knowledge, expertise and creativity.

What Is Exhibit Design?

Exhibit design refers to the designs of the exhibits and artifacts used at a trade show, conference or other gathering. Most attendees at a trade show are there to get their brands noticed, so well-designed exhibits that cause the brand to stand out from the crowd should be the goal. A well-done exhibit can change the very way people look at a company and enhance the company’s reputation throughout the industry.

What Are Some New Advances in Exhibit Design?

Exhibit design has come a long way since its inception. While forward-thinking companies have always attempted to gain attention through visual exhibits, it has only been in the last two decades that computer-based graphic design, editing and printing methods made it possible for high-quality, awe-inspiring exhibits to be designed and sold at prices almost any company could afford.

The biggest advances in exhibit design have been in the realm of computer graphics which allows artists to create images, videos, and slideshows quickly and easily. Today’s exhibit designers can incorporate a wide variety of media including animation, vibrant color and crystal-clear images all through the use of computer software.
Exhibit designers have also made great strides in textiles. Today’s exhibits can be printed on anything from cloth to vinyl to adhesive material, giving graphic designers a wide palette on which to print their creations.

Finally, exhibit design has advanced in terms of the types of displays available and their ease of use and transport. New lightweight metals and plastics have allowed designers to create display pieces that work well in almost any space and can be lifted and moved with the touch of a finger. In fact, some huge exhibits are so lightweight and portable that they can be broken down and compacted into a package that can be carried by one person.

How Can Exhibit Design Benefit A Company?

Today’s variety of exhibit design options makes it easy for companies to fit into almost any trade show niche available and to target particular audiences with their products, brands or messages. Good exhibit design captures people’s attention quickly and leads them to explore what a company has to offer more thoroughly.

For companies interested in making a difference in brand image at a trade show or conference, creative exhibit design can be the key piece in a new marketing strategy that gets businesses noticed. It is well worth seeking out the right company to perform quality exhibit design for a trade show given the potential for raising the business’s brand awareness and reputation throughout a given industry. A good exhibit design company always delivers quality design at a reasonable cost and maximizes the visual impact of any trade show display.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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