If there is big news in the world of marketing, it’s the fact that trade shows are good for business. In fact there are probably few better ways to reach your customers. If you are serious about getting the word out about your company, product, or service, modular exhibits are a needed tool.
One of the most important issues about making a big impact at a trade show is the size of your modular exhibits. It is assumed, bigger is better. Unfortunately, not all trade shows are created equal and as a result potential exhibitors should be ready for just about anything, regardless of the parameters. It’s easy, for example, to order space at a trade show only to find out later that the only spaces remaining are not only in less than desirable locations, but perhaps much smaller than what you are used to.
As is the case with most shows, space is at a premium, often with the biggest and most prominent spaces being taken soon and at top dollar. As a result, companies are frequently left picking less than the most desirable spaces. This is an even bigger problem when you determine that your exhibit won’t fit the spaces available on the floor.
Thanks to help from today’s technology, trade show exhibits can be created to fit virtually any size or shape of space that you are dealing with. If you have a large exhibit that won’t fit into a small space, you have a serious problem.
The only answer is obviously to have either several exhibits that are various sizes, or engineer a modular exhibit that can be assembled in any configuration to fit whatever space is available. The option might sound like a cop-out, to be sure, but when compared with the cost of buying several different exhibits, it’s cheap.
Another good reason to invest in a modular exhibit is that thanks to today’s design capabilities and materials available, having a modular exhibit allows flexibility like never before. This is thanks not only to the fabrics and plastics that the exhibits are made of, but connector materials are not only well made, they are made from materials that can be mixed and matched to the point that anyone who didn’t know better would never be able to tell that it wasn’t a complete exhibit.
Another reason to seriously consider a modular exhibit is use. There probably isn’t an exhibitor anywhere who hasn’t been forced to “make do” when a space that was intended for one use ended up being used for another. Unfortunately, they probably weren’t prepared for what they needed the exhibit of the exhibit, making it happen with duct tape and perhaps some extra parts from their booth. With a modular exhibit your options are only limited by your imagination. With a modular exhibit, your needs are what dictate your design, and nothing else. In the world of marketing, trade shows are big news. With a modular exhibit your company is ready to take center stage no matter how much space there is available.
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.