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Cut Through the Noise with a Custom Exhibit Design

Cut Through the Noise with a Custom Exhibit Design

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Trade shows are one of the most important facets of sales, because they give the seller and buyer a chance to meet. The seller can meet many more potential clients, and prospective buyers have an incredible opportunity to find the best product and deal. A custom exhibit design tradeshow booth can make a positive impact on this relationship in a number of ways. A custom booth can prove to the prospective buyer that your company is legitimate and sound. A custom booth can be more interactive, and allow more people to learn about a product.

We’ve all been to trade shows and seen the standard ten by ten booth with very little signage and almost no personality. It does not matter what product or service that is being sold; the booth will not make anyone stop. The owners of the booth could have been selling the best product at the best price, but the lack of attention shown in making the booth exciting can make a company seem sub-par. A custom booth setup has the exact opposite effect. Customized table drapes can give a colorful first impression. Personalized, professionally printed logos give your booth a wow factor that is impossible to duplicate with inexpensive vinyl banners. Custom fixtures and textiles can be used in a manner that expresses your company can handle all the consumer’s needs.

Some booths at trade shows are staffed with one or two well-spoken and knowledgeable people who are there to answer any questions. Custom booths do a great job of enhancing the qualities of your spokespeople through the use of flat screen displays and interactive computer kiosks. The prospective buyer can be informed about your product even if the spokespeople are busy with other customers. A custom booth can be set up to play the perfect music, have the perfect lighting and utilize the perfect colors to make the consumer feel as though they are in a comfortable environment.

Rental booths have become a big portion of the custom booth market. Rental booths can be repurposed for a variety of needs or booth sizes. If a booth is needed infrequently, a rental booth can provide significant savings in transportation and storage costs. Even if a booth is needed more frequently, the costs associated with changing parts of the display or updating content can be much less than a permanent custom booth.

Of recent, manufacturing custom booths and printing signage has decreased in cost. Electronics have also become less expensive and more portable. Maintaining a custom booth at a trade-show has never been easier. Trade shows are one of the most important facets of sales, it is important to not have a lackluster booth. A custom booth allows a deeper interaction with potential customers while also providing valuable brand visibility. Don’t blend into the noise of other booths at the next tradeshow.  Cut through the noise with a custom exhibit design.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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