Trade shows are a lucrative way for companies to promote brand recognition, get their information to new customers and boost sales. The goal of a trade show is to enjoy more exposure and improve profit levels as a result. With a custom trade show exhibit, businesses can meet all of their goals and be creative in the process.
Standing Out from the Crowd
Trade shows typically run at full capacity, and there can be dozens or even hundreds of competitors vying for a customer’s attention. The issue is that most booths begin to look similar to one another and customers may walk right past one because they feel as if they’ve already seen it. With custom trade show exhibit, vendors will stand out from the competitors. Customers are more likely to stop and see what is available when the table is fresh, unique and promises something a little different. This can be accomplished with custom booths that use fresh colors, materials and a smart design.
Customize the Features to the Area
Most companies have a single trade show setup that goes with them to every show. However, this doesn’t allow them to customize the booth to suit customers in the northern regions one week and then appeal to customers in southern areas the following week. With custom tables and modular options, companies can assemble several different exhibits. They can be altered to appeal to people in different markets and capture the interest of customers at various trade shows. It makes the tables more effective when the features can be customized to the particular show, area or situation.
Welcoming and Easy to See
Custom trade tables are specially designed to be welcoming and easy to see. While there are features to help draw people to the table, there can also be features set near the top of the display that visitors can see at a distance. People will be willing to wait in a line if they like what they can see of an exhibit, and that helps the business generate traffic and leads.
Technology and Smart Features
Some exhibits consist of a folding table and a few extension cords for lights, the register and other accessories. Custom trade show exhibits, however, take the design to a higher level with built-in electronics and other smart features. Cords are hidden, electrical needs are covered and the table will be ready for use when it’s smartly designed to the customer’s specifications. It’s also easy to add lighted displays and other smart features when the investment is made in a custom trade show exhibit.
When it’s time to attend a commercial trade show, companies must do more than take a simple table and a few advertising items. They need to have exhibits and booths that stand out from the crowd and can draw customers in. With custom exhibits, they can carefully design modular systems that can be altered and customized based on the show location, clientele and focus.
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.