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Custom Rental Exhibits Makes Your Business Stand Out

Custom Rental Exhibits Makes Your Business Stand Out

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Custom rental exhibits can help small business owners distinguish themselves from others in the industry. There is no doubt about it: competition in industries across the board is stiff. This is true more than ever today with the proliferation of small businesses in almost every niche. For this reason, businesses, especially small to medium size ones who lack a multi-million dollar marketing department, need to find unique ways to set themselves apart from their competition in engaging and informative ways.

Being at a trade show has some distinct advantages for a small business. They can provide information to an audience that is fairly captive since the people attending them tend to be heavily interested in the matter at hand. This is also the reason, though, that the competition is even more fierce at this type of industry specific arena. Trade shows often draw a range of different businesses that are in the same specialty niche, and this can make it difficult to capture the interest of those people who are in attendance.

Using custom rental exhibits gives a company the type of marketing tools that result in the same kind of clout that big, Fortune 500 companies have access to. The key is in the customization aspect of it. Instead of simply having another boring, run of the mill exhibit, custom exhibits allow a business to show off their best assets and highlight the advantages that can be enjoyed by those who put those assets to good use.

Using interactive custom rental exhibits allows trade show attendees to be fully engaged. By adding brand specific logos, colors and media to an interactive exhibit, businesses have a greater return on their marketing dollars. Enabling potential clients to manipulate data and literature via preloaded information they can assess on a computer screen is only one way to engage and inform viewers.

Custom rental exhibits that are interactive in nature also allow the business to collect the necessary contact information that enables them to follow up. This frees up employees so they are able speak to more people who are interested in what products and services are offered. By directing the curious to a computer that is already loaded up with some of the most popular questions, employees are able to answer questions without having to sacrifice valuable time that could be direct toward other potential clients.

It is easy to see how custom rental exhibits can help reach even more people when a business attends a trade show. This is especially true if the business in question has only a few employees who must fill many roles while at a trade show.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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About Peggy Swords

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