When someone walks into a trade show or conference, the first thing that catches his or her eye is the multitude of displays by various companies all competing for attention. What draws the eye to a particular display and thereby draws the visitor to that booth? Is it color? Is it the clever use of words or images? A subtle beauty in the way the elements of the display are arranged? Regardless of the eye-catching element, they can all be achieved by investing custom exhibits.
Making Your Own Trade Show Display Booth Materials: The Dangers
Many companies, especially those just starting out, believe they do not have money in the budget to pay for custom trade show displays. However, they also do not want to miss out on the traffic in trade shows, so they either arrive with nothing to show potential clients and customers or they arrive with homemade displays, banners and signs. While a homemade booth is a better alternative to arriving empty handed, the trade show booths that attract the most visitors are custom exhibits designed by professionals.
Someone in a company may have knack for design, but homemade trade show displays are often competing against other companies who have invested time and energy into making their displays as professional as possible by hiring expert display designers. The decision to arrive with a DIY display communicates that the company is either operating on a shoestring or does not care enough to employ the right professionals to assist their company.
What Does a Professional Display Do?
A professionally-made trade show display can pay for itself many times over the first time a company uses it. This is because a professional trade show booth also sends a subtle message to those who see it: This is a business that knows how to employ the best and does not count the cost when it comes to quality.
If a business wants to send the right message, it is important to engage a professional to design trade show booths and displays. With a wide variety of types of displays, there is something available for almost every budget. Businesses can choose to create a pipe-and-drape display, a banner display, or even a large construction that creates an entire “room” of information for visitors. For those with less room and smaller budgets, even professionally-designed table drapes can make a huge difference in the image the company projects to visitors and potential customers.
Spending the money to buy professionally-designed trade show displays, while difficult for young or struggling businesses, may pay off many times over with the increases in sales that can come from projecting the right image. Ordering a professional trade show display can be the best move a company can make if the business is to be exhibited at trade shows, conferences and other professional gatherings. A professional trade show display will always support the company’s appearance in a positive way and let everyone know that the business is serious about the work that they do.
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.