When you want to market yourself, you need to ensure you are using a custom exhibit design. Especially when you go to a trade show, it’s important for people to find you and like what they see. Customization ensures you pay attention to your needs instead of borrowing off the needs of someone else. You can market your way to the sales you’re looking for.
There are many marketing tips available to you. It all comes down to making sure people notice you. There’s no reason to spend a lot of money to do this – you just need to be smart about how you spend your money. For example, trade show rentals allow you to get the display you need for the time you need it. You don’t have to buy a display because you may not get enough use out of it.
Custom exhibit design caters to all of your needs. There’s a lot of competition out there, so you want a design that allows you to be seen from across the conference hall. You can incorporate your colors and include all the signage you need.
When you create signage with the custom exhibit design, you need to think past just the name of your company and logo. Signage can include products and services, mission statements, testimonials from past customers, celebrity endorsements and much more. Remember you need to be eye-catching and give people a reason to stop by your trade show booth.
Even if you have the best looking display, people are going to move on quickly if they don’t understand what you do – and this is where marketing comes in.
As you look at custom exhibit design, you need to find a company that will work with you on your needs. If you can get recommendations in terms of what the design should be, you can have a better trade show display and ensure you are displaying everything that needs to be displayed.
Marketing is key when you want to reach a larger audience. Knowing what your target demographic is a necessity. Before you even look at a trade show booth, determine what you want to accomplish. Do you simply want to get your name out there or do you want to gather leads? You may want to talk to people at the exhibit, show them what you can do, and get literature in their hands. Once you know what you want to accomplish, it will be easier to get the custom exhibit design you need.
The next time you show up for a trade show, you can blow the competition out of the water. Say goodbye to your folding table and say hello to an exhibit design that makes sense for your company and attracts consumers from all over the trade show floor.
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.