The Offshore Technology Conference (OTC) in Houston, Texas, is one of the world’s largest events for those in the drilling and exploration fields of offshore technology as well as those involved in production and environmental responsibility. Annually, since 1969, the Offshore Technology Conference is held in Houston at the Reliant Center and hosts more than 2,700 exhibitors and 80,000 visitors from 110 countries. Every year, companies from around the globe compete to have their OTC exhibits seen by a variety of industry professionals.
The OTC is sponsored by 13 industry organizations working together to organize a yearly gathering at which those involved in offshore resource production can find information, network and meet with others in their field. Well-designed OTC exhibits are the best way to attract executives and other professionals to learn more about your business how you operate in the industry.
OTC Displays and Exhibits
More than 2,700 companies or groups exhibit at the OTC. These groups and companies all hope to bring their messages to others in their field.
Exhibits at the OTC can generally be divided into three categories: offshore technology providers, offshore producers and environmental or regulatory specialists. While some exhibits will not fit neatly into one of these categories, the majority of them can be summed up as one of these three types. Understanding this makes it easier for visitors to the OTC to target the exhibits they want to see in a limited time.
For example, a quick search will help those interested in drilling will find exhibitors listed under “Drilling,” but they can also search sub-categories such as “Sub-Sea Systems” to find information on particular drilling rigs. Some visitors can even narrow their choices further to find only a few presenters who may be of interest to them.
The type of exhibits and displays used by presenters at the OTC depends on the nature of the display. For some companies, a simple table covered with a drape and printed literature is enough. However, for companies that want to make an impression, a much more ambitious display plan is usually used.
Certain types of displays lend themselves well to certain topics. For example, those involved with drilling may like to have models of various rigs, cutaway sections showing how the drills operate under the ocean or underground, and interactive computer displays that allow visitors to learn at their own pace or explore certain aspects of a company’s services. On the other hand, environmental displays may wish to rely more on educational materials such as handouts that can be referred to repeatedly. All types of displays should focus on how visitors can process information and retain what they need when they leave the OTC and return to their own jobs and companies.
Why Should People Visit the OTC?
The OTC is more than just exhibitors and booths. It gives visitors access to leading technology information and trends in the industry and allows them to build professional contacts. The organizers ensure that every OTC is a quality conference with valuable information and convenient access. Companies often send representatives to the OTC so that they can report back on what they have learned to their colleagues.
The Offshore Technology Conference in Houston can be a great place to meet people and gather information about every aspect of offshore drilling and production, and a great display can help exhibitors get noticed while they share their knowledge.
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.