Trade Show Booth Design Blindness

We’ve all seen it. Televisions commercials, magazine ads and even exhibits that are trying to sell you something, yet you have no idea what that something is. Sometimes marketers get so caught up in a flashy design and an emotionally compelling story that they lose sight of why they are exhibiting in the first place.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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Timeline For Building A New Exhibit

While the timeline for designing and building a new exhibit can vary
greatly (and we’ve been known to work miracles in short time frames)
planning ahead is critical when preparing for any event. Here’s our recommended timeline to building a new trade show exhibit to help you out.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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Beer, Booths, and Brides.

Excalibur Exhibits Helps Local Houston Company Build a Successful Exhibit Booth While Overcoming Challenges Like every company in the service industry, we must manage expectations when it comes to budgets, desires and goals.  Actually, this part of the business can be extremely fun and rewarding. It’s where our creativity really shines. It also helps that […]

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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Six Exhibit Conference Room Designs that Deliver

Big business is conducted daily on the tradeshow floor, which is why your exhibit conference area should be designed to accommodate it. Linda Armstrong, senior writer with Exhibitor Magazine, explored this idea in her article “Open for Business“. She takes a look at six well-designed exhibit conference rooms that are as functional as they are […]

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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