I love a good trade show party. Not just attending them, but the planning them too. Brainstorming a theme, exhibit design, choosing decor, scouting locations, food and wine taste testing – I love it all. Even for experienced marketers like me, it’s easy to get caught up in the planning process and forget the most important detail of all: WHY am I hosting this event in the first place?
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.