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It’s Never Too Early to Begin Thinking About Your OTC Exhibits

It’s Never Too Early to Begin Thinking About Your OTC Exhibits

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The 2013 Offshore Technology Conference just wrapped up a few short weeks ago, but many companies are already looking forward to the 2014 conference and making plans for next year’s exhibit. Here are some great reasons to start planning your company’s OTC exhibits for next year’s Offshore Technology Conference right now.

Why Is The Offshore Technology Conference So Important?
The annual Offshore Technology Conference (OTC) is one of Houston’s biggest annual trade show conventions. Held every year since 1969, the OTC meets over four days in May at Houston’s Reliant Park. The OTC is geared toward promoting offshore petroleum production and related industries and is attended by some of the biggest names in the business. The 2013 OTC saw the second-highest attendance in the conference’s history, with nearly 105,000 attendees over the event’s four days. The OTC exhibits space exceeded 14 acres and included booths hosted by drilling and exploration companies, equipment manufacturers and suppliers, petroleum and petrochemical producers, engineering and geotechnical companies, consulting firms, professional organizations and governmental entities.

How Does A Great OTC Exhibit Promote My Business?
With over 100,000 participants, including over 2,800 companies from dozens of countries, the OTC adds up to a great marketing opportunity for a business engaged in any aspect of offshore drilling and production. The OTC conference is a great way for a company to raise its profile in the industry while getting their advertising materials into the hands of people who are really interested in the products and services provided. However, with so many exhibits, it takes a well-planned, eye-catching booth to attract the attention of conference participants and induce them to stop and visit with your company’s representatives to learn more about your business.

Why Should My Company Prepare Early?
Planning early for next year’s exhibit is important even if your company has regularly attended the OTC for many years, but early preparation is especially critical if your business has never planned and assembled an OTC exhibit before. Preparing an attention-grabbing exhibit from scratch is more difficult than building on the experience of previous years. Below are some reasons that every company should prepare early:

  • Starting early gives you and your marketing team time to prepare detailed information about your company’s products and services and to review all materials for errors.
  • Ordering supplies and printed materials can lead to additional costs if put off until the last minute, while ordering early saves money by preventing the need for expedited services. Early travel planning can also save money.
  • Many companies use a professionally constructed exhibit booth. If your company decides to purchase a pre-fabricated exhibit stall right before the conference, selection may be limited, and there may be little opportunity to customize the display.
  • Scheduling the right personnel for your exhibit early prevents last-minute conflicts that could prevent your best people from being available to staff your exhibit.
  • Planning ahead reduces stress and allows your company to make a great presence at the conference instead of appearing unprepared, uncoordinated and rushed.

Like Christmas, the OTC only comes around once a year. It is never too early to begin working on your company’s exhibit for next year’s OTC. Preparing early can help your company make a great impression on the thousands of potential clients and business contacts that attend every year.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

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