The Offshore Technology Conference, or OTC, was founded in 1969 with the aim of providing a forum for advances in the areas of resource exploration, offshore drilling, extraction and refining. The idea grew out of a wish to combine the knowledge embodied in the disciplines of both engineering and science. As technology in the last century grew to meet the demands posed by drilling in ever more inhospitable locations around the globe, this sharing among disciplines in the spirit of cooperation was vital to the further advancement of the drilling industry. The very first event was held at the Albert Thomas Convention Center in Houston; as interest grew, the convention moved to the Astrodomain Complex and finally, to the Reliant Center where it is currently housed. Below is a review as to why it is necessary to invest in OTC rental exhibits in order to stand out in this renowned show.
Access to a Large Audience
With an average annual attendance of more than 80,000 people from over 100 countries and a ranking as one of the top trade shows in the United States, the OTC is an ideal setting to showcase recent innovations in the fields of technology and science, as well as detailed information on the latest methods of environmental protection. It is a full 10 football fields in size, with space for indoor and outdoor exhibits. Since 1969, the convention has brought almost two billion dollars-worth of revenue to the city of Houston. In recognition of the OTC’s significance as a meeting of industry minds, more than 2,500 companies choose to collaborate in the event, making the need for unique OTC rental exhibits necessary in order to stand out among other competing companies.
With such an impressive resume, it is no wonder that vendors flock to the OTC in such great numbers. Therein lies both the beauty and the drawback of the convention – while it is an excellent forum for vendor and client exchanges, it is also a venue with thousands of exhibits all vying for the attention of attendees. In such a supercharged, competitive climate, the need for a graphically appealing display that educates prospective clients is essential.
Advancements for Future Generations
Realizing the importance training the next generation of science and technology students hold, members of the planning commission for the OTC created a forum for high school and college students as well as young professionals just starting out in relevant fields. Workshops, programs and a special “education day” provide valuable resources for educating the next generation of industry members.
The Importance of an Eye-Catching Exhibit
The key to a successful presentation is in choosing a rental exhibit company that is known to deliver results with eye-catching, customized designs that allow vendors the flexibility to change details of the exhibit for each trade fair they attend. With customizable rental booths, vendors can highlight aspects of their product or service according to that particular audience and change it for successive audiences. Often a vendor’s booth is the first impression a prospective client has of a product or company; an on-point message, sleek branding and a clear idea of what a product entails must catch a prospective client’s attention before it is drawn away to another exhibit. Exhibit rental companies have the industry experience necessary to effectively market a company’s brand in the small window of time as a client passes a trade fair booth.
Renting exhibits is also an extremely cost-effective way to maintain a booth. Rather than paying for the labor required to construct and break down a display, as well as transportation or storage between shows, an exhibit rental company takes care of all of these logistical details, making engaging the services of an exhibit rental company a wise choice for those wishing to market their products at the OTC show.
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.