When your company attends a trade show, you need to do everything possible to attract the attention of customers, and a custom exhibit design can help you stand out from among the other exhibitors.
Think back to the last trade show that you went to, either as a representative of your own business or when seeking information about other vendors. You were mostly likely attracted by companies that use eye-catching exhibits that invite you in, compared to companies that use boring displays that look drab or amateurish. Your eye will naturally seek out beautiful and interesting images, and a great-looking exhibit is an excellent way to get more people to be curious about your company and what it has to offer.
This is where Excalibur Exhibits comes in. We are dedicated to creating a custom exhibit design for our customers that will showcase in a dramatic fashion exactly what type of business it is and the products or services that are being offered. A number of factors go into making an excellent exhibit, including large format printing, photos and illustrations, text elements and attractive colors.
Our expertly trained exhibit professionals will consult with you to find out what your company’s objectives are for the trade show and learn more about how you want to present your company’s culture to the world. As part of our custom rental exhibits service, we will discuss with you the nature of your target audience and the methods you use to find them.
As our experts develop your custom exhibit design, they will make sure that it will help you boost sales by making your customers feel welcome and at home in the booth. We’ll go over what your customers are buying from you to determine what elements to emphasize in your exhibit. We’ll also take into account your requirements for technology, entertainment factor and what kinds of audio-visual materials you want to present in your exhibit.
As we work on your custom exhibit design, we will let you know about options such as a modular design that costs less but gives you the flexibility to set it up in a wide variety of exhibition spaces and trade shows. In one setting you may opt for the biggest version of your exhibit, while in another trade show, it might be better for you to use a small version to save money or to remain in compliance with the space requirements imposed by the trade show management.
The end result will be an exciting, eye-catching exhibit that encourages people to approach your company and spend time with your salespeople. Because your exhibit stands out among the other displays, you will likely see more foot traffic compared to your competitors.
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.