It’s not enough to follow industry trends when you’re trying to get the attention of potential clients. This is especially true of the Offshore Technology Conference, where all of the biggest names in offshore development, drilling, and environmental protection will be available and are looking for new investments to make. A quality product may not be enough to get their attention if you don’t have a quality display in order to show it off to the rest of the professionals at the convention. This is the reason why Excalibur Exhibits makes such efforts to create unique and engaging OTC rental exhibits that will bring your business the attention it deserves.
Excalibur Exhibits has created award-winning pieces that have helped draw attention to some of the most important products in the offshore market today. Their custom OTC rental exhibits allow you to rent something that has been uniquely branded to you.
Creating a trade show exhibit is only cost effective if you plan to use it at multiple shows. If not used multiple times, they can be a huge hindrance to growing your business. Renting your exhibit instead means that you don’t have to worry about whether your investment is going to be effective or not. In fact, even if you plan to go to multiple shows during the year, each show has its own culture, and a rental combined with a customized design services means that every show can have a different look, one designed to work with the audience that you expect.
Marketing to the Most
The main reason why a unique and targeted exhibit is so important at OTC is that you are unlikely to have as much exposure any other time during the year. On average, OTC brings in 80,000 attendees from over 100 countries to Houston, TX. It has been running since 1969 and takes the work of over 2,500 companies collaborating to put it on. Missing out on that sort of opportunity is suicide for your business if it has anything to do with the offshore industry, be it in oil drilling and processing or finding new ways to make those activities safer.
Several companies will buy exhibits for OTC, then use them again at the next industry convention, then use them again next year. While this may seem practical, needs and requirements for each trade show will change and it is in the best interest of many businesses to have an evolving exhibit. Rental exhibits are an ideal way to accomplish this.
Let Excalibur Exhibits take care of your business and they will be sure to provide you with the highest quality booth exhibits that will showcase your product in a way that gets people’s attention. In no time at all, instead of being known as the company with “X” exhibit, you’ll be known as the company with a seemingly unending supply of new ideas and the ability to make them realty. Let your creativity shine with an OTC rental exhibit.
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.