Blog

Knowledge

Blog home | 2014 |

The ABC’s of Attendees’ Moods

The ABC’s of Attendees’ Moods

0 Flares 0 Flares ×

attendee-moodsTrade shows are busy, fast-paced and often chaotic events. While there are lots of aspects you can control, your attendees’ moods aren’t one of them. You can, however, learn to recognize some common dispositions and how to most effectively approach them.

Absent-minded

When you talk with numerous attendees during the course of the day, or days, it can be hard to keep them all straight and remember who you talked to about what. The same is true for them. Exhibit attendees are bombarded with information from various companies. So if you can seal the deal at the event, great. But if not, don’t forget to leave them with something to remember you such as a handout, promotional item, business card, etc. And of course, always get their contact information to follow-up.

Bashful

We’ve all seen it. The attendee who just kind of lingers around and doesn’t say much. Remember that some people are shy and may be uncomfortable approaching you to ask questions. Or they may be very unfamiliar with your company and not sure what to ask. Whatever the case may be, make sure you are approachable and take the initiative to break the ice.

Cynical

There’s always someone skeptical of what you have to offer. They may be hesitant to take a “free” gift or question your intentions when you ask about their needs. It’s no secret you’re there to do business, but being to “salesy” or pushing with this type of attendee may scare them off altogether. Be patient and take the time to listen to what they have to say. Soon enough, they’ll relax and realize you’re there to provide a product or service to ultimately make their business better.

Drained

Whatever the reason – jet lag, work, meetings – attendees may be wiped out by the time they get to your booth. And as tired as you may be too, a little extra energy and some hospitality can work wonders for these prospects. A nice comfy chair, warm cup of coffee or sugary snack can make all the difference in getting exhausted attendees to stick around long enough to hear what you have to offer.

Eager

While we all like to think we are the one and only, the truth is there’s a lot to see and do at tradeshows. Chances are many of your attendees are eager – and even impatient –to make the best use of their limited time and see and hear about as much as possible. Be courteous, but if you feel an attendee is in a hurry, you might skip some of the small talk and get down to business. If this type of attendee feels that you are just wasting time, they certainly won’t stick around long enough to do business.

Obviously, not all attendees will fit the molds described above. The important part is to remember that the same approach won’t work with everyone. Taking the extra time to assess your attendees’ mood may just give you the edge you need to make the sale.

Interested in learning more about how to maximize your tradeshow attendance? Contact us, we’d be happy to help you improve your ROI.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

Related Posts

Excalibur Exhibits Recognized As A “Top Business For 2015”

HOUSTON (April 22, 2015) – Excalibur Exhibits, a Houston-based full service tradeshow and event marketing firm, is proud to be named among DiversityBusiness.com’s “Top Businesses for 2015″ recipients. This is Excalibur Exhibits’ third time on the list. Excalibur Exhibits earned the 23rd spot on the “Top 50 Women Owned Businesses in Texas” and ranked 250 […]

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

Excalibur Exhibits Shows Nexans the Value of a Custom Rental Trade Show Booth

Think it’s necessary to have a massive budget to make an impact at your next trade show exhibit? Think again. While there’s certainly more design freedom that comes with a large budget, there are plenty of ways to get creative with a modest budget and still create an attention-grabbing exhibit.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

10 Tips for Choosing the Best Exhibit Spot on the Trade Show Floor

All booth spaces are not created equal. The location of your trade show exhibit booth plays a large role in how much foot traffic you will receive, which in turn affects your ROI. So, when selecting exhibit space, consider these 10 tips for choosing the best spot.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

You Might Also Like

Excalibur Exhibits Shows Nexans the Value of a Custom Rental Trade Show Booth

Think it’s necessary to have a massive budget to make an impact at your next trade show exhibit? Think again. While there’s certainly more design freedom that comes with a large budget, there are plenty of ways to get creative with a modest budget and still create an attention-grabbing exhibit.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

CONTINUE READING

Excalibur Exhibits’ booth featured in EXHIBITOR magazine!

EXHIBITOR magazine’s recent article “Small Giants” features Excalibur Exhibits’ trade show booth designed for IHS Inc. for the Rio Oil & Gas Expo and Conference.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

CONTINUE READING

What Trade Show Attendees Really Want

How many times have you walked the trade show floor and wished you could get inside the minds of exhibit attendees to find out what they were thinking? I wonder about it all of the time. Well, thanks to the Center for Exhibition Industry Research (CEIR), we don’t have to wonder any longer.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

CONTINUE READING

Excalibur Exhibits Recognized As A “Top Business For 2015”

HOUSTON (April 22, 2015) – Excalibur Exhibits, a Houston-based full service tradeshow and event marketing firm, is proud to be named among DiversityBusiness.com’s “Top Businesses for 2015″ recipients. This is Excalibur Exhibits’ third time on the list. Excalibur Exhibits earned the 23rd spot on the “Top 50 Women Owned Businesses in Texas” and ranked 250 […]

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

CONTINUE READING

10 Tips for Choosing the Right Trade Show to Attend

There are several factors to consider when trying to figure out which trade show to attend. Here are 10 tips to get you started.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

CONTINUE READING

Excalibur Exhibits Brings Home DUGGIE Exhibitor Award

Excalibur Exhibits received the DUGGIE Award presented by Hart Energy in recognition of Excalibur’s growth and professionalism in the trade exhibitions associated with the company’s successful DUG conference series.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.

CONTINUE READING
0 Flares Twitter 0 Facebook 0 Google+ 0 Pin It Share 0 LinkedIn 0 0 Flares ×