You have to be smart about how you market yourself and rental exhibits can be effective in this regard. It’s important to get your name out there and tell companies and consumers why you need to be considered. Products and services alike can be displayed at a trade show – and you can do this without spending a lot of money.
Did you know that word of mouth marketing is still one of the most effective forms of marketing? You need people to start talking about you. When you’re at a tradeshow, you can be sure this is happening by having a great booth. When you provide handout materials, you can be sure people talk about you even after the trade show is over.
Need some reasons why you should explore rental exhibits? Here are four.
You Need to Get Your Name Out There
It’s important to get your name out there so people know who you are and what you have to offer. With modular exhibits, you can choose the size you need. You may want a few smaller units to display products and a large overhead sign holder that you can customize with a banner of your company name and logo.
You Need to Destroy Your Competition
Your competition needs to be dealt with. They are probably going to be at the same trade events that you are. If you don’t have a booth or don’t have a good one, the competition will walk all over you. The simplest solution is to look at rental exhibits because you can get a great looking exhibit without spending a lot of money in the process.
It’s an Affordable Form of Marketing
There are a lot of marketing ideas out there. Some are cheaper than others. With rental exhibits, you are renting what you need for that particular event. The rental is going to be a lot cheaper than you think – and it’s a great way to invest into your business.
When you save money on the exhibit itself, you can focus on some of the other marketing to ensure your event is a success. This can include some entertainment at your booth or even on a social media campaign to help everyone find you when they attend the event.
You Don’t Have to Set it Up or Break it Down
The added benefit of rental exhibits is that you don’t have to be the one to set up or break down. The company that you rent from will take care of all of the little details. All you have to do is secure the space at the event and select the exhibit that you want to ensure that you are branded the right way.
Renting exhibits allows you to market in a great way and blow the competition out of the water.
About Peggy Swords
Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.