Excalibur Exhibits Recognized As A “Top Business For 2015”

HOUSTON (April 22, 2015) – Excalibur Exhibits, a Houston-based full service tradeshow and event marketing firm, is proud to be named among DiversityBusiness.com’s “Top Businesses for 2015″ recipients. This is Excalibur Exhibits’ third time on the list. Excalibur Exhibits earned the 23rd spot on the “Top 50 Women Owned Businesses in Texas” and ranked 250 […]

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Excalibur Exhibits Shows Nexans the Value of a Custom Rental Trade Show Booth

Think it’s necessary to have a massive budget to make an impact at your next trade show exhibit? Think again. While there’s certainly more design freedom that comes with a large budget, there are plenty of ways to get creative with a modest budget and still create an attention-grabbing exhibit.

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10 Tips for Choosing the Best Exhibit Spot on the Trade Show Floor

All booth spaces are not created equal. The location of your trade show exhibit booth plays a large role in how much foot traffic you will receive, which in turn affects your ROI. So, when selecting exhibit space, consider these 10 tips for choosing the best spot.

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10 Tips for Choosing the Right Trade Show to Attend

There are several factors to consider when trying to figure out which trade show to attend. Here are 10 tips to get you started.

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Excalibur Exhibits’ booth featured in EXHIBITOR magazine!

EXHIBITOR magazine’s recent article “Small Giants” features Excalibur Exhibits’ trade show booth designed for IHS Inc. for the Rio Oil & Gas Expo and Conference.

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How to Measure Trade Show KPIs

When it comes to exhibiting in a trade show, (for example, like the upcoming Offshore Technology Conference (OTC) in Houston, coming up May 4-7) the first (and perhaps the hardest) sell is getting the green light from your management to spend a portion of the marketing budget on a trade show. But, when your request is backed up by tangible data, it becomes much easier to justify the expense.

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A Corporate Event is Not Just a Party

I love a good trade show party. Not just attending them, but the planning them too. Brainstorming a theme, exhibit design, choosing decor, scouting locations, food and wine taste testing – I love it all. Even for experienced marketers like me, it’s easy to get caught up in the planning process and forget the most important detail of all: WHY am I hosting this event in the first place?

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What Trade Show Attendees Really Want

How many times have you walked the trade show floor and wished you could get inside the minds of exhibit attendees to find out what they were thinking? I wonder about it all of the time. Well, thanks to the Center for Exhibition Industry Research (CEIR), we don’t have to wonder any longer.

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