Visibility. Image. Relationships.
These are all reasons you take the time, money and energy to attend tradeshows and want a quality exhibit booth. Houston has one of the most active trade show schedules in the country and there is an exhibit booth to match the important messages being communicated. But, having an exhibit booth (in Houston or any place) isn’t always the same as having an effective exhibit booth.
Before we talk about an effective booth, let’s back up a bit and start at the beginning. What’s your goal for the trade show? How will you know when you’ve achieved this goal?
Additionally, you’ll want to find out the show’s objectives, how the show is marketed, who will most likely attend, the schedule and any opportunities you may have to speak as an expert and most certainly, what the options are (outside of your exhibit booth) for spending time with your clients or key prospects.
Your exhibit booth and any related activities can then be crafted around your goals and those who will be in attendance. For example, if you’re introducing a new product or service, you’ll want an exhibit booth that helps you demonstrate the benefits of that new product or service. That’s probably different than an atmosphere of being seen by your clients (that typically attend each year) and getting them to come over and say hi.
Creating Your Exhibit Booth – Houston, We Have a Solution
Exhibit booths have evolved over the years. Used to be everyone had the same old type: 10 x 10 booth with panels that clipped on in some fashion (Velcro, Magnet, pins). Those are still around and much improved, but now you have so many more options. Here are just a few of the various exhibit booths Excalibur can help you with — for a complete evaluation of your exhibit booth needs, please call us at 800-217-9479 or send us an email.
10’ or 20’ Pop Up Exhibit Booths
These are canopy-covered structures called tension fabric displays. Because the graphics are printed on fabric they’re light-weight and seamless — no panels to try and match up. Being fabric also means they’re cost effective so you can change your message to match the audience.
Standard Exhibit Booths
Differences in exhibit booths are typically seen in durability. The higher-end exhibit booths are designed for multiple uses over the years — travel, many set ups and take downs. If you do a lot of shows, then you’ll want to have our Excalibur Experts help you determine the best value. You can be extremely creative with these exhibit booths — either on panels you or we design, or with the booth itself and accessories. Here are some fun exhibit booths we’ve done for our clients:
Banners as Exhibit Booths
Depending on the company and show, banner stands may be the perfect solution for your next exhibit booth. Designed correctly, banner stands can be put together to make a large booth, or used separately for smaller shows. The banners shown below were used in exactly this way —all in one booth for the OTC show, then separately as needed for other smaller industry shows.
NEW — Expanding Wall Exhibit Booth
Want the best of all worlds? The flexibility of banners and the durability and professionalism of a full exhibit booth? Then come to our showroom and let us share with you the newest in exhibit booth technology — The Expand Linkwall. This is one of the most innovative inventions in the industry. You can use the linking banners to expand or contract your exhibit booth. Need a 20’ exhibit booth for OTC, no worries, just link 4 panels together. Want only a single banner for a small, informal event? Then just take one with you.
Custom Exhibit Booth
If you’re looking for a completely unique experience then a custom exhibit booth is what you want. Excalibur Exhibits has been customizing show experiences since 1997. We work with some of the biggest and brightest show managers and CMO’s in the world. Check out our custom showcase here>
Why Excalibur for Your Next Exhibit Booth?
We work with you every step along the way to ensure the details of your exhibit booth Houston meets your expectations. Our team will make suggestions to help improve your exhibit and we ‘ll use our years of expertise to meet your specifications. At Excalibur Exhibits, we make every effort to personalize and customize each exhibit booth Houston.
We’ve grown from a small exhibit design firm to a full service exhibit house and are proud to serve clients all over the world — from the U.S. to Sydney, Abu Dhabi; from Rio de Janeiro, Moscow and Beijing.
If you’re going to be face-to-face with your best clients and prospects, then you’ll want an exhibit that’s worthy of this moment. Excalibur Exhibits wants to be your partner all along the way — from custom design-builds to a standard exhibit booth or rent and event management services — we’ll integrate perfectly with your marketing goals and approach.
Here are just a few of the services we can provide when looking for your next exhibit booth: