RFID boosts tradeshow ROI

RFID improves ROI

If you aren’t using RFID technology in your tradeshow booth, conference or other large gathering, you’re most definitely missing out…missing out on capturing a lot of invaluable information.

For instance, wouldn’t you like to know who’s in your booth, how long are they staying, what parts of your booth interest them the most, and whether they came back for multiple visits? This is the kind of information that RFID can provide—just the right insights to help you move more products and services!

RFID is Radio-Frequency Identification—the use of radio waves to read and capture information stored on a tiny tag attached to or imbedded in an object. Tags can be read up to several hundred feet away and don’t need to be in direct line-of-sight to be tracked by the reader.

The exciting news is that exhibitors no longer have to rely on tradeshow organizers to supply RFID chips on name badges. Now, individual exhibitors can hand booth guests RFID chip implanted lanyards, bracelets or badges when they enter your booth.

RFID chips can even be inserted in special branded RF technology floor mats placed at your booth entrance or in front of special booth areas. The chips communicate unobtrusively with antennas strategically placed at designated areas within your booth. As visitors cruise your booth, their foot traffic patterns can tell you a lot about what they’re truly interested in.

Just think, with RFID technology, you’ll know which products and services to emphasize and save yourself considerable shipping costs by needing to transport only the most popular products. You’ll also learn how to improve your booth layout to enhance traffic flow for the next show. And, if your attendee tracking system provides real-time information, you can quickly use this feedback to instantly improve your layout on the spot!

Knowing who visited your booth for an extended time and which items interested them most can improve your ROI. Using the data, you can prioritize your follow up by getting in touch first with only the most qualified leads. It just makes sense to use this kind of portable technology.

Both exhibitors and visitors win with RFID technology. Exhibitors use it as a crucial tool in helping make visitors’ booth experiences a better return on investment. At the same time, visitors benefit from booth experiences that are more engaging and efficient.

And, in the coming years, RFID technology is poised to become cheaper and more efficient by using less power. Further, researchers are experimenting with ways to print RFID tags on less expensive materials like paper or plastic with inks embedded with antennas and electrodes. RFID technology use will explode!

Excalibur is ready to share its 20-plus years of exhibit design and construction experience with you to help put RFID and other emerging technologies and techniques to work for you now.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.