It’s never too early to begin planning your tradeshow exhibit

Exhibit planning needs to begin at least nine to 12 months ahead of a tradeshow. The tradeshow timeline starts with establishing a budget and reviewing last year’s exhibit. Be critical. Before contacting an exhibit company, set new goals, develop dynamic messaging and your booth’s parameters. Remember: Can the booth be used multiple times during the year?

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.