Modular Exhibits: How To Market At A Trade Show

Especially if you are a small or medium-sized business, you need to figure out how to market effectively – and modular exhibits can help you. Attending a trade show can be a great way to get your name out there and show off what you have to offer. There are some tips you will want to follow in terms of how to market and how to select the best exhibit.

The more marketing tips you know, the more it can help you. For example, when you have OTC exhibits in place, you want to be sure you are handing something out to everyone who passes by the booth. This is going to cost you some money, so you want to be sure it isn’t something that people are going to throw out.

Pens, key chains, and various other things branded with your name on it can be helpful. Don’t focus solely on price with these. Be sure it has meaning for your business and that it is something that people will keep around.

Themodular exhibits need to be branded for your needs. When you are exhibiting at trade shows, there are going to be other booths around you. To be sure you stand out from the crowd, you want to take the time to look at customized signs and banners.

Many of the exhibits will allow you to put your own branding on them – even ones that are OTC (over the counter) and ones that you rent.

Talk with a professional when you order your modular exhibits to find out what their suggestions are in terms of marketing. One of the first things that will come up is your budget. This is asked to ensure that your budget is maintained while still providing you with all of the marketing benefits to make sure your time at the trade show is productive.

Remember the one big thing with marketing – you have to spend money in order to make money. The modular exhibits are going to be an investment into the success of your business. Once you get the exhibit, you need to be sure you have the signage and various forms of marketing to be sure it pays off to the fullest extent.

People judge books by covers all the time. If you don’t have a great looking display at your booth, you aren’t going to be remembered – or you will be remembered for all of the wrong reasons.

There are modular exhibits available to help you out. Many of these are lightweight and very portable, allowing you to have a great looking display that works within your budget. You don’t have to buy the unit, either. You can rent the unit to ensure you have money for all of the other things necessary to make your time at the trade show as successful as possible.

Peggy Swords

About Peggy Swords

Peggy Swords is the founder and president of Excalibur Exhibits, a $10 million Houston-based exhibit manufacturing and production corporation. Excalibur Exhibits designs, builds, delivers, assembles and disassembles as many as 300 exhibits per year. Swords was named as a finalist for NAWBO Houston 2003 Woman Business Owner of the Year and 2005 Enterprising Woman of the Year Finalist. Additionally, Excalibur Exhibits is a five time member of the Inc 5000, a three time member of the LSU100 and a two time member of the Houston Fast 100, a list of fastest growing privately held companies.